Brian X. Murphy
At the Home Office
Saturday, 9:20 p.m.
I hope this message finds you and yours in fine health and spirit. I'm a little worried, though... You see, I just spent the last few days tearing down yet another one of my foolish real estate websites that most agents use to prove that they're somehow connected to the real estate market.
I've done them all, too... I've paid for two or three third-party website packages. I've used just as many free websites from companies like CENTURY 21, RE/MAX, and even my current broker at LAER Realty Partners. And you know what?...
Real estate agent websites suck!
I really can't stand them. All of these out-of-the-box "solutions" are nothing more than another way for an agent to stare at yet another big picture of themselves. What's even funnier... these websites are another way for the broker-owner to get free advertising for their company -- PAID FOR BY SOMEONE ELSE!
I could go on for another couple of pages about this but there's something really bothering me...
You see, I'm a little worried about YOU, too! Actually, I'm a LOT worried about you.
I'm not sure what brought you to this plain-jane real estate website. I don't advertise it all that much. There are no banner ads, scrolling pictures of other people's houses, or articles on "The Top Ten Ways to Declutter Your House on a Budget" written by someone else. Please tell me you're not going from one agent's site to another agent's site looking for... gee, I don't even know!
We both know that there isn't a single agent website that's going to outperform major national sites like Zillow and Realtor.com, right? I mean, Realtor.com is owned lock, stock, and barrel by Rupert Murdoch and News Corp., for Pete's sake! He's the same guy who owns the Wall Street Journal, Fox News, Barron's, MarketWatch, and everything else in the world!